Wednesday, January 15, 2014

Rugby Athletic to Distribute BLK

MINNETONKA, Minn.  – Rugby Athletic has announced it will start distributing the brand BLK (#BeyondLimitsKnown) starting immediately.

“After 12 years, we have decided that a new direction will be refreshing,” Rugby Athletic’s Chris Babiash said. “We started this business based on service and transparency and in order to continue that RA tradition, we will now be working to launch custom BLK apparel to all teams in North America.”

BLK operates with the attitude that nothing new ever comes from the known; that real innovation, real design and real improvements in performance come only from operating outside the boundaries of everything that’s gone before.

This philosophy was instilled in BLK from its early beginnings as KooGa Australia. Today, that philosophy is reflected in the ground-breaking training gear and performance apparel worn by over 4,500 teams around the world, including the NZ Kiwis, Connacht, Stade Toulouse, Sharks, Melbourne Rebels, QLD Reds, Western Force, Wellington Lions, Tasman Makos, Manu Samoa Rugby Union, Fiji Rugby Union and Canterbury Rugby Football.

“There’s a reason why so many of the top rugby teams are wearing BLK,” Babiash added. “They have the best product for the best prices and we can’t wait to introduce the apparel to our North American teams.”

BLK’s innovative approach to its apparel, in addition to its commitment to giving back to the game has really this partnership a no-brainer for both companies.

“We are very excited to have Rugby Athletic become our distributor in the USA. Our companies share the same values and it’s crucial to find a company in line with our goals,” said Tyron Brand, BLK CEO.

For more information on BLK, feel free to visit If you wish to learn more about the products available to your team or club, please contact Rugby Athletic at or via phone at 952-542-1725.

For more information on Rugby Athletic, please visit or email Sara at

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